VTL SPAS + WELLNESS
MULTICHANNEL BRAND EXPERIENCE
VTL Spas + Wellness is a luxury hospitality brand dedicated to personalized skincare and holistic treatments. I have led the ongoing development of brand and marketing materials across the VTL portfolio, including Drift Spa at the Hilton Waterfront Beach Resort.
CREATIVE DIRECTION | MARKETING COLLATERAL | SOCIAL MEDIA | EMAIL MARKETING
Created at Poolside Agency Role: Head of Design
DRIFT, A VTL SPA
The Waterfront Beach Resort, a Hilton Hotel
As VTL expanded to include Drift Spa, the visual identity was reimagined to feel connected to the VTL family while embracing the relaxed coastal atmosphere of its waterfront location. Building on a new logo direction, I helped refine the identity and create a cohesive brand system that extended across print and digital touchpoints. The rollout includes a new services booklet, website assets, social media, email campaigns, and launch materials introducing Drift's new chapter.
Print Collateral for Resort Events
Seasonal Menu & Flyer
DISCOVER DRIFT
To celebrate the launch of Drift's new identity, I led the creative direction for Discover Drift, an immersive launch event supported by a cohesive suite of branded promotional materials and on-site assets.
Event Invitation
Event Activations Post
Wellness Discovery Card
Guests receive stickers at each booth to “collect” all 10 shells,
Social Posts
VTL SPAS + WELLNESS
Boutique Spas in Orange County, California
The project began with a strategic refresh of VTL's existing identity while preserving its established recognition. As the partnership evolved, my role expanded into ongoing creative support, developing marketing collateral and campaigns across print and digital touchpoints to strengthen client engagement and support business growth.
Brand Refresh Proposal
32-Page Comprehensive Spa Service Booklet
Social Post Templates
Event Promotion
Weekly Email Blasts