Hi! I’m Ella Colby, a multidisciplinary designer and creative lead based in New York City. I specialize in brand identity, marketing design, and visual systems that help brands connect with their audiences.

As Head of Design at Poolside Agency, I lead creative from concept through execution, translating business goals into cohesive brand experiences across digital and print. I earned my BFA in Graphic Design with a minor in Psychology from Chapman University, where I developed a strong understanding of how design shapes perception and influences behavior.

I approach every project with intentionality, adapting my design approach to each client's goals, brand personality, and audience. By combining empathy with strategic thinking, I create visual experiences that are purposeful, engaging, and built to foster meaningful connections.