FAB-PRO
A COMPREHENSIVE REBRAND
After more than 30 years as Southern California’s premier fabric care specialist, Fab-Pro had outgrown its original 1994 identity. This rebrand positions the company as a modern, premium partner to top interior designers, elevating its visual presence to reflect the level of care, craftsmanship, and trust behind its work.
As Head Designer for this project, I led the development of a new logo, refined brand identity, and supporting marketing collateral, balancing legacy and expertise with a more contemporary, design-forward aesthetic.
LOGO DESIGN | BRANDING | MARKETING COLLATERAL | WEBSITE DESIGN | SOCIAL MEDIA
Created at Poolside Agency Role: Head of Design
Curated Social Media Feed
Logo Suite & Color Palette
This icon abstracts the geographic footprint of Fab-Pro’s service region, connecting Santa Barbara, San Diego, and Palm Springs.
The refreshed palette softens Fab-Pro’s recognizable orange with warm, neutral earth tones, resulting in a visual system that feels modern, calming, and premium.
Color Palette Application
Digital Brand Application
Trifold Brochure
Mailer
Van Wrap