BRANDING & MARKETING | SOCIAL MEDIA | MERCHANDISE | PUBLIC RELATIONS
CHAPMAN PANHELLENIC
REBRAND & RECRUITMENT MARKETING CAMPAIGN
During my role as Vice President of Public Relations for Chapman Panhellenic, I created a comprehensive marketing campaign for Chapman University’s 2025 Sorority Formal Recruitment. Titled, The Stars Have Aligned, the art direction and all campaign deliverables were designed to promote Chapman’s Greek Life community by creating a sense of unity, excitement, and belonging among potential new members.
Marketing Collateral
Potential New Member Recruitment T-Shirts
Informational Social Graphics
Recruitment Handbook
Curated Social Feed
Executive Board Recruitment Sweatshirts